Paid media
Why boosting posts is the least efficient way to spend a marketing budget
The boost button is designed to be easy, not efficient. It skips audience structure, skips creative testing, and reports on reach instead of outcomes.
A properly built campaign, even a small one, separates cold and warm audiences, runs more than one creative angle, and gets read against a business metric, not just impressions. That takes an extra hour of setup and it is worth it every time.
If your ad account only has boosted posts in it, start there before spending more.